RA 7, movie trailer

http://www.imdb.com/video/screenplay/vi2313552153/

My movie trailer is from "The Dark Knight".

The trailer starts out with quick flashes of picture, accompanied by a loud noise. It seems to me that there are a couple purposes to this, besides the obvious of showing Batman jumping off a building, which is of course pretty cool. The others are first, that it gets your attention. Nothing like a loud noise to make people turn around. The other reason is that it lets the viewer know that this is an action movie. Action movies are characterized by quick, changing scenes. It keeps you on the edge of your seat because you don't know what's going to happen next. To me the opening of the trailer accomplishes that.

The next portion of the trailer I would characterize mainly as an appeal to pathos, but also ethos. It introduces what movie it is by showing the logo and the main characters. Showing the "DC" logo and the bat symbol appeal especially to ethos, because viewers think, "Oh, this isn't just some other movie, it's a series I'm familiar with". Showing the characters appeals to pathos, at least for those who saw the first movie and have gained a connection so to speak to these characters.

Here I should point out that this was the third trailer for this film, so at least the fans of the movie were already familiar with the plot line. That's important because in a way the trailer assumes the viewer knows who the Joker is. He doesn't get an introduction, he's just kind of there. That kind of makes me think the target audience was not people completely unfamiliar with the movie, but those who were already at least a little interested. Maybe then the hope was to prove to those people who had seen and like "Batman Begins" that this sequel was going to be equally good and not a disappointment.

That being said, I also think that the trailer was meant to reach a broad audience. It didn't just reach out to the Batman crowd, it also showed scenes about the relationship drama between Bruce and Rachel, which shows that the movie isn't just explosions and Batman taking out villians.

Finally, the last clip of the trailer is another appeal to pathos, by ending the trailer with a humorous dialogue between Alfred and Bruce. It ends it on a high note, leaving the viewer thinking "that would be a good one to see".

I think the trailer was effective in accomplishing its goal, at least as for me as a big fan of "Batman Begins" the trailer satisfied my hope that this movie would be as good as the first.