Response to tv ad

http://www.dailymotion.com/video/x58nii_maybe-its-my-fault-michael-jordan-c_sport

Before I get into the rhetoric used in this advertisement I think it would be important to discuss the ad's purpose, including target audience. This is a Gatorade commercial featuring Michael Jordan. However, Gatorade itself is never brought up intil the logo is shown at the end of the ad. A non-sports-fan viewer may not understand what this ad has to do with Gatorade, but I, being a sports enthusiast, will hereby point this out: Gatorade ads are run usually during sports presentations, and are used to associate all that is good about sports with their product. I think the direction Gatorade is trying to go is to make their product and sport inseperable in the eyes of viewers, and to encourage and motivate them to participate in sports, which will not only make them drink Gatorade because it helps with performance, but because they're VERY thirsty!
Ethos: The obvious point here is that it's Michael Jordan talking. Who knows more about success in sports than he does? Anyone who knows what he's done will at least listen to him, and most will believe what he says. Also, the commercial shows some of his accomplishments, which reinforces his reputation. Another thing I noticed is that in the commercial he's talking to a group of young basketball players, seemingly as a coach. This gives the viewer the feeling that they themselves are being coached, and have a great deal to gain from what this man is saying.
Pathos: This one depends a lot on the viewer knowing Michal Jordan. The slide show of his career is used to bring out a feeling of awe at everything he accomplished. You also see and hear about the struggles he went through, which makes him seem human. This has a motivating effect because the viewer sees that he's a normal person with weaknesses, but he still did amazing things. The music has a similar motivational effect. Also, Jordan's last sentence that "maybe you're just making excuses" creates a feeling of guilt where the viewer thinks "maybe I DO just need to stop making excuses and go out and try."
Logos: The logic used here is that if Michael Jordan sometimes failed, and had to motivate himself to stick with it and keep going, you might also have the same success he had if you motivate yourself to word hard. At the end it's implied that he didn't ruin the game, because sports fans know they still love basketball, thus the only reason left that he gives for most people's lack of success is that they make excuses instead of getting back up when they fall down.