Saturday, September 13, 2008

Response to advertisement

http://farm1.static.flickr.com/190/505438675_df7a1f0a11.jpg?v=0

For this advertisement I'm not entirely sure in what kind of magazine it may have shown up. I am pretty sure, though, that it is directed towards young adults, especially those who are surrounded by parties and still in school.
Ethos: The fact that it says the drink helped her through medical school depicts her as someone who's graduated, and thus someone whom a college student could look up to. She's been there, she made it through, she had some fun along the way, and this product is how she did it. She's even wearing a stethoscope to show that she's a doctor. The other clothes she has on, like the headband, are to show that she parties a lot. She's also student-age, so for another student seeing it it shows that the drink will have a similar effect on him as it does on her. Also, the drink itself is front and center in the picture, giving the effect that it was really just the drink, not her skills, that got her through medical school.
Pathos: One of the first things I notice about the ad is the bright orange color. It's very bright and catches your attention, giving the effect that this product is exciting and fun. The smile on her face carries across the idea that using the product will make you happy. Also the fact that she's saying it "got me through medical school" instead of "it helped me go to parties and still get through medical school" would have you think that you can't go to school without partying. And if you do then you must be REALLY boring! So it makes a person feel the need for excitement in their life.
Logos: With what she says at the bottom she would have you believe that it is really unbelievable that she made it through medical school. This works, because people don't usually associate medical students with frequent party-goers. Her claim, however, is not simply that this drink will get anyone through medical school, but that it will get you through ANYthing. That is obviously a little exaggerated, but it carries across the point that the drink will help you accomplish whatever it is you're going for, and not just medical school.

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